Since 1979
Introduction
Since 1979, I have partnered with businesses to build successful marketing programs which:
Generate new customers
Retain repeat customers
Build excitement
Create awareness
The keys to our success include:
Promotions that are customized, generate excitement through pent-up demand, and add exposureAdvertising programs to target and deliver new customersPublic relations which enhance your image and provide more visibilityDirect mail newsletters to reinforce name recognition and image as the authority in your business category Employee incentive programs to increase productivity and salesSales training to reach your revenue goals Consulting to maximize different facets of your businessYour investment is treated as my own, and you will have my full, dedicated commitment in helping your business grow.
Promotions
Creates excitement and awareness, turning people into customers:
•Tailor promotions to fulfill goals
Tailor promotions to fulfill goals•Coordinate various elements including promotional partners, insured promotions, and full imaging
Coordinate various elements including promotional partners, insured promotions, and full imaging •Obtain prizes and rewards for consumer hook
Obtain prizes and rewards for consumer hook•Advertise
AdvertiseAdvertising
Effectively reaches your target market:
•Perform market research to support target customers
Perform market research to support target customers•Determine the best “media mix” to achieve goals within budget
Determine the best “media mix” to achieve goals within budget•Place ads or infomercials, negotiating the best rates
Place ads or infomercials, negotiating the best rates•Voice commercials
Voice commercials Public Relations
Enhances your image, visibility, and overall exposure
•Help spread the word about new aspects pertaining to your business
Help spread the word about new aspects pertaining to your business•Maximize coverage with guest appearances and name recognition throughout media
Maximize coverage with guest appearances and name recognition throughout media •Increase goodwill with cause-related charitable tie-ins
Increase goodwill with cause-related charitable tie-insDirect Mail Newsletters
Consistently keeps your name and message in front of your customers:
•Interview people for newsletter content
Interview people for newsletter content •Use pertinent articles
Use pertinent articles•Create and set up newsletter
Create and set up newsletter•Gather mailing list and labels
Gather mailing list and labelsEmployee Incentives
Motivates employees internally:
•Create program for specific needs (recruiting and productivity)
Create program for specific needs (recruiting and productivity)•Provide signage to reinforce program
Provide signage to reinforce program•Choose prizes and rewards based on employee wants and needs
Choose prizes and rewards based on employee wants and needs•Monitor program
Monitor programSales Training
Increases your sales with proven techniques by helping you:
•Understand your customer base to get them in the door
Understand your customer base to get them in the door•Handle counteracting objections
Handle counteracting objections•Ask the right open-ended questions
Ask the right open-ended questions•Make the sale with proper closing techniques
Make the sale with proper closing techniques •And other principles to generate more sales!
And other principles to generate more sales!Consulting
Develops a strong infrastructure:
•Create sales systems
Create sales systems•Design commission structures
Design commission structures•Provide account management
Provide account management•Assist with budgeting
Assist with budgeting •Help with overall marketing strategies
Help with overall marketing strategies•Plus many other business processes!
Plus many other business processes!Available Services Offered
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Wilder Ideas
"Gets Results"
Drew's Media Map
Wilder Ideas Consulting
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Copyright Wilder Ideas 2010
Call 860-983-5030
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